For real-estate agents

The lead machine, already built.

The complete system to get leads, book appointments and close more deals — Facebook ads, a pipeline that follows up on its own, and the coaching to run it.

Start with REP LABSee what's inside ↓
Leads land within 10 minutes · your Page, your ad account, your leads
Sellers · VancouverLive$25/day♛ Variation B winning
AGathering data
BWinner
Impressions
14,908
Spent
$151.00
Leads
64
Cost / lead
$2.36
Seller — Home Value RequestActive
EMAIL 1Immediately
One quick detail for your home evaluation
WAIT
2 days
EMAIL 2Day 2
Should you renovate before selling?
Pipeline
New Lead3
R. OkaforSeller
14m ago
D. ChenSeller
1h ago
Contacted4
A. RossiBuyer
Called 2h
K. SharmaBuyer
Called 1d
Engaged2
J. WhitfieldSeller
Replied
Drop here
New postTue, 19th · 10:00 AM
Three things every seller gets wrong about their first week on market 👇 #VancouverRealEstate #ListingPrep
✓ Facebook✓ InstagramSchedule
48
Modules
38
Ad scripts
24
Ad templates
18
Email sequences
11
Carousel posts
4 → 1
Tools replaced
What actually breaks

Nobody hands you a business. They hand you a login.

01
Leads go cold in an afternoon.
The agent who calls in five minutes wins. You found out at nine that night.
02
Follow-up quietly stops happening.
You're great at it for the first ten. Then there are forty.
03
Ads are a specialist job.
Housing rules, creative, testing — most agents either pay someone or don't run them.
04
Your tools don't talk.
The ad platform, the CRM, the email tool and the calendar are four logins, and none of them know about each other.
The gap isn't effort. It's infrastructure.
How it works

One system, from the ad to the appointment.

You pick a goal and a city. Everything after that already has an owner.

RepLab
Northside Realty
Home
Ads
Leads
Pipeline
Automations
Social
Media
Labs
Settings
AT
Create ad1 Goal2 Audience3 Creative4 Budget & follow-up5 Lead form6 Review
ImageVideoTemplatesCustomizeUploadLibrary
Ad templateAd templateAd templateAd template
Ad copy — add options per field, we A/B the combinations
Headline
[FREE HOME VALUATION] What's your Vancouver home worth?
Primary text
📣 Attention Vancouver homeowners! Curious what your home is actually worth in today's market?…
How your ad will lookABC
ATNorthside RealtySponsored · 🌐
📣 Attention Vancouver homeowners! Curious what your home is actually worth in today's market? Get a FREE, no-obligation valuation based on… See more
Ad creative preview
Instant form · Facebook[FREE HOME VALUATION] What's your Vancouver home worth?Get My Home Value
LikeCommentShare
Pipeline
Drag a lead into a column to move it. Dropping into Engaged (or later) stops its follow-up.
New Lead3
R. OkaforSeller
+1 604 555 0132
Seller leads — Vancouver
14m ago
D. ChenSeller
+1 604 555 0147
Seller leads — Vancouver
1h ago
M. TremblayBuyer
+1 604 555 0171
Buyer leads — Burnaby
2h ago
Contacted4
A. RossiSeller
+1 604 555 0168
Seller leads — Vancouver
3h ago
K. SharmaBuyer
+1 604 555 0119
Buyer leads — Burnaby
3h ago
J. WhitfieldBuyer
+1 604 555 0183
Buyer leads — Burnaby
2d ago
L. FontaineSeller
+1 604 555 0158
Seller leads — Vancouver
2d ago
Engaged2
S. DelgadoSeller
+1 604 555 0126
Seller leads — Vancouver
3d ago
The BarrettsBuyer
+1 604 555 0195
Buyer leads — Burnaby
4d ago
Drop here
Appointment Booked2
P. NguyenBuyer
+1 604 555 0142
Buyer leads — Burnaby
5d ago
C. BoucherSeller
+1 604 555 0113
Seller leads — Vancouver
6d ago
Active1
T. WilsonSeller
+1 604 555 0187
Seller leads — Vancouver
1w ago
Long-Term Nurture0
Leads
All 24New 9Contacted 6Responded 3
NamePhoneEmailTypeAutomationWhenAction
S. Delgado+1 604 555 0126s.delgado@gmail.comSellerStopped — replied12m agoCall
The Barretts+1 604 555 0195barretts.home@gmail.comBuyerStopped — replied2h agoCall
K. Sharma+1 604 555 0119k.sharma@gmail.comBuyerStopped — moved to Engaged1d agoCall
Seller — Home Value RequestActive
EMAIL 1Immediately
One quick detail for your home evaluation
Wait 2 days
EMAIL 2Day 2
Should you renovate before selling?
Wait 1 day
EMAIL 3Day 3
What buyers really care about (and what they don't)
Wait 1 day
EMAIL 4Day 4
Should we do a walkthrough this week?
Wait 1 day
EMAIL 5Day 5
7 steps to get listing-ready without the stress
Subject
Should you renovate before selling?
{{first_name}}{{last_name}}{{city}}{{street}}Insert link
Hi {{first_name}},
Test sendAttach lead-magnet PDFReset to default
Leads
R. OkaforSeller14m ago
D. ChenSeller1h ago
A. RossiSeller3h ago
K. SharmaBuyer3h ago
J. WhitfieldBuyer2d ago
D. Chen
Seller · ad
Call nowEmail
StageNew Lead
+1 604 555 0147 · d.chen@gmail.com
1000 Beach Ave, Vancouver · V6E 1T7
Follow-upActive
Seller — Home Value Request · next email Day 3
AI call-prep brief
Opener
"Hi Dana — it's Alex with Northside Realty. You asked about your Beach Ave home's value a few minutes ago, so I pulled what's selling nearby…"
Talking points
Recent sales within three blocks of Beach Ave
Asked about value — probe timeline gently
Likely objections
Just curious about the number
→ The number's free — and I'll show you exactly what's driving it.
Do not promise a sale price. Identify yourself and your brokerage in the first fifteen seconds.
REP LAB · Create ad · step 3 of 6
Facebook & Instagram ads

Split-test different ads to find your lowest-cost leads.

Three ads go out on one budget. REP LAB reads the cost per lead back from Meta and crowns the cheapest one. You don't have to know what a cost per lead is to know which ad to keep.

Three ads, one budget, one winner
Housing-compliant by default
Live spend and results from Meta
ATNorthside RealtySponsored · 🌐
📣 Attention Vancouver homeowners! Curious what your home is actually worth in today's market? Get a FREE, no-obligation valuation based on… See more
Ad creative — variation B
Stop watching your home's value. Watch the gap.
What would it cost to move from here to there?
Download
Instant form · Facebook[FREE HOME VALUATION] What's your Vancouver home worth?Get My Home Value
LikeCommentShare
Variation BWinner
Impressions
14,908
Spent
$151.00
Leads
64
Cost / lead
$2.36
The pipeline

Every lead, on one board, from the moment it lands.

Meta hands the form submission to REP LAB within ten minutes. Your phone chimes, your inbox pings, and the lead is sitting in your pipeline with a call button next to it.

Notified in-app, on desktop and by email
Tap to call from your phone
Eight stages, drag to move
Pipeline
Drag a lead into a column to move it. Dropping into Engaged (or later) stops its follow-up.
New Lead3
R. OkaforSeller
+1 604 555 0132
Seller leads — Vancouver
14m ago
D. ChenSeller
+1 604 555 0147
Seller leads — Vancouver
1h ago
M. TremblayBuyer
+1 604 555 0171
Buyer leads — Burnaby
2h ago
Contacted4
A. RossiSeller
+1 604 555 0168
Seller leads — Vancouver
3h ago
K. SharmaBuyer
+1 604 555 0119
Buyer leads — Burnaby
3h ago
J. WhitfieldBuyer
+1 604 555 0183
Buyer leads — Burnaby
2d ago
L. FontaineSeller
+1 604 555 0158
Seller leads — Vancouver
2d ago
Engaged· stops follow-up2
S. DelgadoSeller
+1 604 555 0126
Seller leads — Vancouver
3d ago
The BarrettsBuyer
+1 604 555 0195
Buyer leads — Burnaby
4d ago
Drop here
Appointment Booked· stops follow-up2
P. NguyenBuyer
+1 604 555 0142
Buyer leads — Burnaby
5d ago
C. BoucherSeller
+1 604 555 0113
Seller leads — Vancouver
6d ago
Active· stops follow-up1
T. WilsonSeller
+1 604 555 0187
Seller leads — Vancouver
1w ago
Long-Term Nurture0
Automated follow-up

Follow up with every lead without remembering to.

Sellers go into the seller drip, buyers into the buyer drip, from the moment they land. Five days of emails that are built to get a reply — and the whole thing stands down the second one arrives.

18 written sequences, loaded on day one
Sends from your own connected inbox
Stops the instant they reply
Automations
Your follow-up sequences — fire automatically when a lead lands.
4 active sequences · 27 following up · 312 emails sent · 7d
Seller — Home Value RequestActive
EMAIL 1Immediately
One quick detail for your home evaluation
Wait 2 days
EMAIL 2Day 2
Should you renovate before selling?
Wait 1 day
EMAIL 3Day 3
What buyers really care about (and what they don't)
Wait 1 day
EMAIL 4Day 4
Should we do a walkthrough this week?
Wait 1 day
EMAIL 5Day 5
7 steps to get listing-ready without the stress
EMAIL 2Sends on Day 2
Should you renovate before selling?
{{first_name}}{{last_name}}{{city}}{{street}}
Hi {{first_name}},

Most sellers assume a renovation pays for itself. In your price range it usually doesn't — buyers pay for location and space before finishes.

If you're weighing a project, reply with the one you have in mind and I'll tell you what it's likely to return on your street.

Sends from your connected inbox · a reply stops the drip
Ad & post creative

Ad templates and a creative studio, tested to convert.

Twenty-four designed ad templates and eleven carousel posts — plus a creative studio that renders them live in your browser. Change the city, the price, the beds and the baths and the artwork redraws itself. Try it right here.

24 ad templates, 11 carousel posts
Edit the city, price, beds and baths
Or let the AI design all three
Template Customizer
Area
PriceBedsBaths
Banner colour
Overlay opacity92%
Template
Condo for sale · rendered at 1440×1800
Ad template background
CONDO FOR SALE VANCOUVER
3 BED · 2 BATH
This is the real Template Customizer. Type your city — the artwork redraws.
Organic social

Post templates, scripts and a planner — straight to Facebook and Instagram.

Post templates and scripts you can film or publish today, a month view to plan them in, and one-click posting to Facebook and Instagram. The AI drafts the caption from a sentence; you decide whether it's true.

One calendar for Facebook and Instagram
AI writes the caption, you approve it
Real carousels, published properly
SocialMonthWeekDay
NRNR2 channels connectedNorthside Realty · @northsiderealtyNext post up · Tue, 19th · 10:00 AM
SUNMONTUEWEDTHUFRISAT
1
2
3
9:00 AM
Just listed — Maple Ave
4
5
6
7
12:30 PM
5 staging mistakes
8
9
10
11
9:00 AM
Market update
12
13
14
5:00 PM
New listing carousel
15
16
17
18
19
10:00 AM
Open house Sat
20
21
Draft — Fall market recap
22
23
24
12:30 PM
Buyer FAQ
25
26
27
28
9:00 AM
Behind the deal
29
30
31
New post
Write with AI
Tell the AI what to post about… e.g. a new listing coming up on Maple Ave, 3 bed, open house Sunday
Write my post
Caption
Just listed on Maple Ave — a bright 3-bed with a south-facing garden and a garage you can actually park in. Open house Sunday 2–4, come through.
#vancouverrealestate #justlisted #openhouse #mapleave
Image
GenerateUploadTemplates
Carousel templateCarousel templateCarousel templateCarousel template
Carousel of 5 slides — step through them in the preview.
When to post
Post nowScheduleTue, 19th10:00 AM
Post to
FacebookInstagram
Save draftSchedule
Preview
NRNorthside Realtynow
Just listed on Maple Ave — a bright 3-bed with a south-facing garden… more
Carousel slide preview2 / 5
The member area

Nine Labs that teach you the job, not just the tool.

A working library with the exact script, campaign or checklist you need, when you need it — plus the coaching to actually run it.

9 Labs, 48 modules
38 ad scripts ready to film
Worksheets you fill in as you watch
Your labs9 labs · 48 modules
AI Lab
6 MODULES
Inner Game Lab
6 MODULES
Conversation Lab
6 MODULES
Brand Lab
5 MODULES
Lead Lab
5 MODULES
Conversion Lab
5 MODULES
Market Lab
5 MODULES
Systems Lab
5 MODULES
Content Lab
5 MODULES
The creative library

Twenty-four ads, ready to run in your city.

Every template was designed by hand. Pick one, put your city in it, and publish.

REP LAB ad template — composed creative
First-time buyers
Your first home should fit your life after the mortgage payment.
Get the Vancouver First-Time Buyer Guide.
Download
REP LAB ad template — composed creative
First-time buyers
You do not need to understand the whole process before you take the first step.
Start with the First-Time Buyer Guide.
Download
REP LAB ad template — composed creative
Stop watching your home's value. Watch the gap.
What would it cost to move from here to there?
Download
REP LAB ad template — composed creative
Sellers
Your online estimate has never walked through your home.
Get a value range based on the property and current local sales.
Get quote
REP LAB ad template — composed creative
Moving up
The number that matters is not your sale price. It is the move-up gap.
Compare the home you own with the home you want.
Download
REP LAB ad template — composed creative
CONDO FOR SALE VANCOUVER
3 BED · 2 BATH
REP LAB ad template — composed creative
VANCOUVER STARTING AT $899K
REP LAB ad template — composed creative
COMING SOON VANCOUVER
REP LAB ad template — composed creative
VANCOUVER DETACHED HOMES UNDER $999K
REP LAB ad template — composed creative
Sellers
You do not need to see more homes. You need better criteria.
Build a search that filters for fit, not features.
Download
REP LAB ad template — composed creative
Downsizing
Selling to live differently, not just to sell.
A plan for the long-time home.
Download
REP LAB ad template — composed creative
Sellers
Do not list until the next move makes sense.
See both sides before you commit.
Download
Every one of these is a real template inside REP LAB. Change the city and the price; the artwork re-renders.
The program

The software runs the machine. The Labs teach you to drive it.

Nine Labs and forty-eight modules — depth for whoever wants it, on your schedule. Open the one you need, when you need it.

AI Lab
Prompts, workflows and AI systems for listings, content, market research and admin.
6 modules
Inner Game Lab
Mindset, nervous-system regulation, identity, confidence, and taking action through fear.
6 modules
Conversation Lab
Role-play, objection handling, client conversations and confidence.
6 modules
Brand Lab
Positioning, brand strategy, visual direction, messaging and content pillars.
5 modules
Lead Lab
Organic lead generation and conversation-starting campaigns.
5 modules
Conversion Lab
Follow-up, database reactivation, DMs and lead nurture.
5 modules
Market Lab
Market knowledge, research routines and client explanations.
5 modules
Systems Lab
CRM, organisation, workflows, checklists and operating systems.
5 modules
Content Lab
Short-form, reels, captions and conversion-focused content.
5 modules
The library, the curriculum, the tool
AI Lab
the ai
prompt
library
Listing descriptionMarket update postObjection: "your commission"Neighbourhood researchOpen house follow-upCMA summary
40 PROMPTS
LISTINGS · CONTENT · ADMIN
The curriculum
the
nine
labs
AIInner GameConversationBrandLeadConversionMarketSystemsContent
48 MODULES
VIDEO · WORKBOOKS · LIVE CALLS
Included
fb ads
implemen-
tation tool
1Goal2Audience3Creative4Budget5Lead form6Review
Ad thumbnail
DONE WITH YOU
COPY · TARGETING · LAUNCH
Weekly Live Lab CallThursdays. Hot seats, real files on screen, questions answered live. Replays saved to the vault.
Private CommunityMembers only. Real answers between calls.
Monthly DropsA fresh campaign or template added every month.
Built for Meta's Housing rules
Real-estate ads run under Housing restrictions. REP LAB enforces them in code — targeting by area only — so your ads don't get rejected.
Your Page. Your ad account. Your leads.
We publish into your own Meta assets. Your ad budget is billed by Meta, never by us, and it never passes through REP LAB.
Follow-up sends from your inbox
Sequences send from your own connected email, with your name on them. Leads reply to you, not to a platform address.
Do-not-call and anti-spam aware
Call briefs identify you and your brokerage in the first fifteen seconds, never promise a sale price, and never reference a protected class.
Be honest with yourself

REP LAB isn't for everyone.

This is for you

You'd rather buy attention than wait for referrals
You can put $10–$25 a day behind an ad
You'll actually pick up the phone when the lead comes in
You're tired of stitching four tools together
You want the system and the coaching, not just one of them

This isn't

You already have a full pipeline and a team running it
You're looking for free leads with no ad spend
You want someone else to make the calls for you
You want leads handed to you without running any ads
Recognised yourself on the left? That's the whole qualification.
Pricing

Three months, then month to month.

One plan. Your first three months include the onboarding call and twelve weeks of live coaching, then it continues month to month.

Full access
$297CAD, for your first three months
Then $97 CAD / month, automatically.
Your first payment covers three full months. After that it continues at $97 a month until you cancel — cancel any time from Settings.
Your first three months include
A 1:1 onboarding call in week one — we connect your ad account and your Page, and build your first campaign together, on the call
Twelve weeks of live group coaching — every Thursday, hot seats, real campaigns on screen
First access to new tools before they ship to everyone else
Get started — $297 CAD
Secure Stripe checkout · instant access · cancel any time
Cancel any time
No setup fee
Your leads leave with you
All prices in CAD · your Facebook ad budget is separate and billed by Meta
Every plan includes
The software
The Facebook Ads Implementation Tool
Leads, pipeline and automated follow-up — 18 sequences
24 ad templates + 11 carousel posts
Social planner, composer and creative studio
The training
The 9 Labs — 48 modules, video and workbooks
38 video ad scripts, ready to film
The AI Prompt Library — 40 prompts
The Template & Playbook Vault — 30+ editable assets
The support
AI Coach — scripts, objections and next-best-actions
Weekly Live Lab Call, Thursdays — replays saved
Private community, members only
A new campaign or template every month

Questions, answered.

No. That's the reason the tool exists. You choose sellers or buyers, type your city, pick a budget, and REP LAB writes the copy, designs three graphics, builds the lead form and publishes the campaign. The Ads Lab explains what's happening underneath, if and when you want to know.
You pay $297 CAD today, which covers your first three months in full — including the onboarding call and the twelve weeks of live coaching. After those three months it continues automatically at $97 a month until you cancel. Nothing else is charged in between.
Yes, any time, from Settings. Your first three months are paid up front so access runs to the end of them. After that, cancelling stops the next $97 payment and you keep access until the month you have already paid for runs out.
Yours. REP LAB publishes into your own Meta ad account and your own Facebook Page. Your leads never touch our domain, and if you ever leave, the campaigns and the leads stay with you.
Your ad budget is separate from your REP LAB subscription and is billed by Meta directly. You set it yourself — most agents start somewhere between $10 and $25 a day and adjust once they see what their market does. Costs vary widely by city, season and creative, so we don't publish a number we'd have to caveat.
Real-estate ads run under Meta's Housing rules, which ban age, gender and detailed targeting. REP LAB declares Housing on every campaign and strips the fields Meta would reject before it ever submits. That's handled in the software, not in a checklist you have to remember.
Yes — lead ads run from a Page and the instant form lives on it. If you don't have one, setting it up takes about ten minutes and the onboarding video walks you through it.
Most do, and they're usually about brokerage identification in the creative. Every template and every sequence has editable text, so you can add your brokerage line wherever your board requires it.

Everything above. One login. Today.

The software, the Labs, the weekly call and the community, from the moment you sign up.

Start with REP LAB